Welcome to THE One: the funkiest home fashion brand on the planet!
I invented THE One Total Home Experience in 1993 after an angel came to me with a mission to save the world from IKEA. We opened our first store in 1996 in Abu Dhabi, United Arab Emirates and I am very proud of the fact that we have since expanded to eight countries across the Middle East, opened a new concept store THE One FUSION in 2011 and launched THE One Junior and FUSION by THE One brands in 2012. Most recently, we also launched THE One Basics – our new no-frills cash-and-carry concept – by opening stores in Sharjah and Ras Al Khaimah (UAE) as well as in Bahrain.
We don’t sell products, we sell Home Fashion, in the truest sense of the word. We are style nomads, travelling the world to find the coolest, funkiest furniture and accessories, picking up on global trends and reflecting them in our ‘Affordable Luxury’ seasonal Collections which change every Spring and Autumn. But we don’t only sell Home Fashion. We sell feelings! We see our stores as Theatres where dramas take place and dreams unfold. As every Theatre (large store) and Boutique (smaller store) is freshly ‘handmade’ every day by our Cast members, each has its own look, feel and energy - a magical place where you can touch, see, smell, hear and taste THE One Total Home Experience; feel THE One’s soul.
Welcome and enjoy the show!
PS. This is how I always end my letters (with a T). This sometimes creates misunderstandings, like when my best friend’s wife thought a message from me to him was a message from his assistant and asked him: “Since when did you become so intimate with her?”
Love, Thomas (this is the only time you will see my full name)