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THE One Blog

BUSINESS CHALLENGES

At THE One we continue to find ways to differentiate ourselves from other brands and hold on to what makes us unique – being magical and meaningful.

We believe that the world does not need another retailer; we believe we need a better world. For 22 years we have been developing a solid reputation in engaging with society and empowering our communities to evolve. For us it’s not about the bottom line but about Creating Shared Value; benefitting People, the Planet and also our Profit, because the better we do as a company, the more good we can do.

As the company’s turnover is the funding source for our CSR activities, the better the business does the more good we can do. We will continue to make a difference by Changing the World Together as long as our home fashion fans continue to ‘purchase with purpose’ at THE One.

Challenges:

a)    As a brand with CSR embedded in its DNA, how do we continue to build long-term loyalty over short-term wins?

b)    How can we attract more engagement and social sharing to help advance a customer’s own personal values?