Blog posts of '2018' 'September'

About THE One
About THE One

THE One Total Home Experience is a UAE grown Life Style Brand that offers Seasonal Collections of Affordable Home Fashion that appeals to a wide audience, to suit different social living spaces with the philosophy of being both magical and meaningful.   

We believe that the world does not need another retailer; we believe we need a better world. That’s why, being THE [responsible] One, we aim to inspire fans with Affordable Home Fashion while Changing the World Together. To this end, we support a number of local and international charities and employ physically and mentally challenged individuals.


At THE One we continuously improve on our value proposition by offering our customers Great Value by delivering ‘magical’ products, stores, people and service and whilst giving customers a ‘meaningful’ chance to Change the World.

Core Purpose:

Our Core Purpose is to make the world a better place for everyone by Changing the World Together. We have a responsibility to our children, people, customers and communities, to try to improve the world we live in.

We do this together through our Do Good initiatives, which include Ethical Sourcing, Challenged Employees, Local Volunteering and our Big Idea: global education through THE Onederworld.

A Brief History:

Invented by Thomas Lundgren and born and bred in the United Arab Emirates, THE One Total Home Experience opened its first store in 1996 in Abu Dhabi. Today we have 24 stores in 7 countries and over 680 employees across the region and have been named THE no.1 Best Workplace 2017 in the UAE by the Great Place To Work Institute.

In recent years THE One has not only been growing, we have also been evolving.

Today, THE One family of brands consists of: 

  •        THE One - our mid-range concept offering affordable home fashion
  •        FUSION by THE One - our high-end home fashion concept
  •        THE One Junior – our mid-range furniture collection for cool kids
  •        THE One Basics – our no-frills cash-and-carry concept
  • – our online e-commerce platform