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Our Story

After working in the Middle East for nine years, entrepreneur Thomas Lundgren, had a dream in 1993 in which an angel came to him with a mission to "save the world from soulless, overpriced furniture retailers." Well one can't ignore an angel, so for the next two years he worked on his business plan and tried to get every bank and potential investor to understand his vision of a revolutionary home fashion brand. All he managed to do was collect a bunch of rejection letters, which today adorn the walls of THE One’s Dubai Head Office reception.

 

Following a lot of blood sweat and tears, the first THE One store finally opened in Abu Dhabi in 1996. When the hordes of adoring customers Thomas expected didn't materialise, he realised that building a brand doesn’t happen overnight. And as the internet didn’t exist yet, the only way to reach customers was to open more stores - which we call ‘Theatres’, as each is a magical place with its own personality.

 

Today, THE One has proven that things do grow in the desert… We have a bunch of Theatres across the Middle East and North Africa and we’re not only growing, but also evolving. Currently, THE One family of brands consists of:

FUSION by THE One
THE One Featuring higher-end, bolder furniture pieces and accessories than THE One, FUSION by THE One brings you Exclusivity with Attitude: limited edition, home fashion that allows you to express your individuality without breaking the bank. Favoured by villa owners for offering larger-sized pieces, FUSION caters for varied tastes with its two distinctive styles. RebeLuxe is an edgy, minimal look that juxtaposes studs, stainless steel, dark wood and rough leather with lavish velvet, fur, crystal and mirrored finishes, giving it an air of exclusive ‘hotel luxury’. Burlesque, in contrast, brings drama to decor with its playful theatricality. Thanks to its decadent mix of quirky, oversized pieces, tactile velvets and furs, this style is big and bold, glitzy and glamorous.

 

THE One
Renowned for guaranteeing Affordable Luxury in quality home fashion, THE One offers you inspiring seasonal collections of unique, in-house designed furniture and accessories at excellent value. Since opening our first store in Abu Dhabi in 1996, we have become a favourite of switched-on homemakers and interior decorators in nine countries across the region. Over the years, we have also evolved, launching three new brands, which you can explore right here... Welcome to THE Total Home Experience!

 

THE One Junior
Our irresistible children’s furniture range features cool, small-scale versions of adult-sized furniture pieces, perfectly proportioned for little boys and girls. THE One Junior offers everything from elegantly sophisticated mini desks, dressers, dining tables and chairs, to shrunken beds, sofas and armchairs, in addition to fun rugs, bedding, wallpapers, toys, art and lighting. It’s the kind of stuff you wish you had while growing up. With each piece made to the same quality standards you have come to expect from THE One, it will last your little one throughout their growing years.

 

THE One Basics
Our no-frills cash-and-carry brand offers bargain hunters a wide choice of low-cost furniture and accessories, including specially designed value products and discounted last pieces from THE One, all at Simply THE Best Prices. THE One Basics features the full spectrum of homeware, ranging from living room, dining room and bedroom furniture and accessories to bathroom and kitchen accessories, lighting, tableware, scented candles and even faux flowers.